GRANNADA by Daniel Maldonado
Although steeped with a rich culture and history, the city of Granada oscillates between grandeur and emptiness, the historical and the contemporary, the touristic and the avant-garde. Despite the city’s driving forces, the university and tourism sector, Granada struggles to sustain an artistic community, where being an artist often means having to leave.
GRANNADA is a response to this deficit, intending to initiate new dialogues, bold proposals, and a true transformation of local cultural production through its irony.
CONTEXT Y CONCEPT:
This artistic intervention challenges the city’s creative stagnation at a time when Granada faces a significant disconnection from artistic movements within the contemporary art world, both on a national and international scale. GRANNADA is charged with symbolism through its use of color, red and white, and the banana – an object that appears trivial yet holds various interpretations. Through irony, this mural explores the place for art within Granada, both culturally and institutionally.
CINEMA, THE GOYA AWARDS AND ART IN GRANADA:
The recent celebration of the Goya Awards in Granada has ignited discussions regarding cinema and its role in local culture. GRANNADA aims to draw a parallel between cinema and contemporary art within the city, both lacking in innovation. These festivities are intertwined with political involvement and create a unique opportunity to call for concrete changes.
INTERVENTION IN THE PUBLIC SPACE:
Public art responds to the absence of institutional policies that promote accessibility and encourage bold, experimental proposals. Museums no longer monopolize cultural content, and expanding creative horizons is essential in cities with limited artistic resources. GRANNADA addresses this need by advocating for free access to art.
This artwork intends to provoke contemplation, and each interpretation will be unique to the individual who encounters it. While red may evoke alarm and provocation, and white can suggest a void, the bold colors remain open to personal meaning. This way, the artwork fosters a connection between itself and the viewer through personal interpretation. Similarly, the banana introduces a variety of meanings. In this context, it serves as a metaphor for art that has become an «easy product,» accessible and consumable but lacking in depth or risk.
The Banana as a Metaphor
«Art should not be something to be consumed; it should be something to be cultivated.»
The banana, a symbol of both the exotic and the ordinary, embodies the conformity and lack of innovation in the local art scene. A city known for its rich cultural history and tourism, Granada remains trapped in an almost folkloric aesthetic that avoids risk and fails to challenge the conventions of contemporary art. More than just everyday food, the banana serves as a commentary on how local art has been reduced to something devoid of insight and unprovocative, stripped of its ability to transform, spark curiosity, and stimulate critical thought. This mural ironically suggests that the city has become a commodity much like this fruit: quickly consumed, leaves no impression, and does not incite change in the collective perspective of what art can be.
Similarly, the banana could be what it is, or it could also be a metaphor for what it means to be an artist in Granada. It is perishable and alludes to concepts of temporality and ephemerality. When including these fruits within the artwork, it is natural to expect that they will either be taken by visitors or left to rot in the days that follow. The banana becomes a multifaceted symbol of artists’ struggles in Granada, reflecting their untapped potential and the strain they endure when deprived of the support needed to flourish. It is a powerful visual metaphor, inviting reflection on the fleeting nature of talent and opportunity. It portrays how cities can «devour’ their artists or «let them die» if they fail to foster a nurturing environment. We cannot forget that we live in an era of global cities, where these major urban centers compete for talent, investment, and innovation, consuming everything in their path. It is challenging for institutions, politicians, business owners, and small municipalities to develop innovative incentives to navigate this future effectively.
«Cities that succeeded in attracting and retaining the creative class are more likely to experience economic growth, as members of this group drive business creation, develop new industries, and attract investment.»
– Quote from sociologist Richard Florida in his renowned study The Creative Class.
Institutional Support or "ARTIVISM"
A list of initiatives for local and regional institutions responsible for cultural and artistic development is proposed in tandem with this artistic intervention. This document aims to underscore the structural support and resources required to allow Granada’s art scene to thrive and evolve.
«Having elite artists means giving unconditional support.»
Given that these requests relate to improving the circumstances around filmmaking and the film industry, film festivals emerge as the most direct means of bringing these proposals to fruition. Strengthening, expanding, and consolidating the «Festival de Jóvenes Realizadores» (Young Filmmakers Festival) is essential. In recent years, this festival has proven to be the only initiative with the potential to become a platform for innovation, avant-garde expression, and a creative refuge for Granada’s artists, both in the industry and underground sectors.
Addressing key fundamental requests for local artists within the Society in Granada is crucial.
• Direct support for the creation of short and feature films.
• Improvement of the Andalusian Film Library, expanding its programming and availability, as the lack of original language screenings is alarming.
• Open libraries on weekends or offer special access for artists to study rooms at the University of Granada (UGR).
• Involvement with institutes and educational centers, nurture an interest in artistic creation among future generations.
• Museum spaces with active programming.
«Art and the role of art as an introducer of social awareness—not only as a means of production but also as an initiator of conversations within society. We aim for the work to spark dialogue among active citizens, among those who care about their role as members of society.»
– Quote from artist Tania Bruguera in a reflection on Artivism
Associated Workshops
Together with this urban intervention, Daniel Maldonado will lead a series of workshops addressing topics related to cinema and conceptual art and sharing the creative process behind GRANNADA.
For more information or inquiries about the project, please contact contacto@